Events:
+ 06.26.08: Nielsen IAG Breakfast Event
Ad Effectiveness on Spanish Language Television
Top Stories:
+ The Wall Street Journal
08.18.08 - For Olympic Marketers, Emotions Pay
+ Adweek
04.21.08 - Live Commercials Return to TV
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Nielsen IAG Most Recalled New Ads
For June 23 to July 20, 2008
Rank
Brand
Index
1
Dannon
195
2
Kraft
191
3
Capital One
183
4
Coca-Cola
181
5
Lowe's
179
View more data
Watch video of last week's top-recalled
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