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Nielsen IAG collects metrics about every ad, product placement, and program sponsorship occurring across all broadcast and major cable networks during primetime. |
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| We conduct over 100,000 surveys daily about the television programs panelists watched the night before, giving marketers the ability to optimize the in-flight performance of their campaigns. | |
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| Our data falls into the following categories: | |
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Performance metrics that assess how well a creative execution performed against actual viewers |
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50 attribute measurements that deliver a detailed creative and media profile of the ad, product placement or sponsorship |
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Demographic profile information |
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| These categories create a 3-dimensional real-time view that offers true insight into a campaign's communication effectiveness. This approach forms the underlying framework for a suite of groundbreaking syndicated data services that deliver unmatched granularity and timeliness. We invite you to learn more about our company and solutions. | |
"The QSR industry is extremely competitive and dynamic. IAG Research data allows Domino’s Pizza to make media, message and creative improvements in real time to enhance the effectiveness of our television advertising. The ability to make fact-based, real time adjustments is huge."
— Tim Sullivan,
Director of Media Services,
Domino’s Pizza
© The Nielsen Company. All rights reserved.