Welcome to Nielsen IAG

	The following data is sourced from IAG Ad. It is a syndicated, performance tracking service that measures how viewers respond to every ad that aired on TV during Broadcast primetime only. The data includes both sports and non-sports programming. Sample minimums applied.

2006/2007 TV Season -- Most Recalled New Prescription Drug Ads	Sept 1, 2006 - Sept 23, 2007

Lunesta

7-Night Challenge; luna moth flies over bridge and water and into people's homes/tents. (:60)

157

Nielsen IAG Top Five Most-Recalled In-Program Placements: Reality	June 16 - July 13, 2008

Lisa Kline

Christina wins a shopping spree at the clothing store - Hells Kitchen (FOX, June 17)

214

Nielsen IAG Most Recalled New Ads	July 21 to August 17, 2008

Staples

Back to School--Mom and daughter try to purchase $219 pair of jeans; Mom presses red "easy" button; store associate says that doesn't work here

215