Leveraging the same methodology and metrics as IAG Ad Performance, the In-Cinema service is designed to help marketers optimize their marketing effectiveness at the multiplex.

Every ad, promo and branded entertainment segment occurring at the beginning of each screening can be measured against competitive and category norms, as well as against comparable TV campaigns. For the first time, in-cinema marketers can utilize a syndicated service to gauge the performance of their own campaigns on a longitudinal basis.