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In addition to our syndicated data solutions, Nielsen IAG offers tailored services that help clients uncover actionable media, advertising, brand and audience information. These services leverage Nielsen IAG's unique panel and methodology approach, enabling rapid program implementation and results delivery.
Account Services
Custom data services offering valuable feedback & insights
Copy Testing
Pre-production and pre-flight creative analysis
Account Services
Custom data services offering valuable feedback & insights
Copy Testing
Pre-production and pre-flight creative analysis
"IAG's data allows us to go beyond the rating point, and gives us a deeper insight into the mind of the consumer. This allows us to do a better job of targeting our messages to where they will be more effective and provide the most consumer value."
— Mike Kleha,
Director of Media & Metrics,
Merck & Co, Inc.
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